According to YouGov's 2023 survey, the top 10 most popular health and beauty brands are a mix of well-known names in oral care, skincare, and personal hygiene.

Colgate, Dettol, Oral-B, and Dove have retained their high positions from previous years, while Boots and Superdrug remain the go-to destinations for health and beauty shopping in the UK.

Vaseline and Nivea, known for their moisturizing properties, have also made the list, along with E45 and Andrex, which cater to specific skincare and hygiene needs.

Stats are from YouGov (Q1 2023

Colgate, the number one brand on the list, has been producing oral care products for over 100 years and is trusted by millions around the world.

Boots and Superdrug, which are both pharmacy chains in the UK, offer a wide range of health and beauty products, making them popular destinations for consumers.

Dettol is a brand that has become more relevant in recent years due to the COVID-19 pandemic, as their products are effective at killing germs and bacteria.

Oral-B, another dental care brand, has been a leader in the electric toothbrush market for many years.

Vaseline and Nivea are known for their moisturizing properties and have been popular for generations.

E45 caters to people with dry and sensitive skin and is known for its soothing creams and lotions. Andrex is a brand of toilet tissue that has been trusted for its softness and strength for over 75 years.

Dove is a personal care brand that has gained popularity for its gentle formulas, which are suitable for all skin types.

All of these brands have built their reputations on delivering quality products that meet consumers' health and beauty needs.

Why is Colgate number one?

Colgate is a trusted and recognized brand that has been producing oral care products for over 100 years.

It has built a reputation for delivering quality products that are effective at promoting good oral health. Colgate toothpaste is formulated with fluoride, which helps to prevent tooth decay and strengthens teeth.

The brand also offers a variety of toothbrushes, mouthwashes, and dental floss to meet the different needs of consumers.

Colgate's popularity can also be attributed to its extensive marketing efforts. The brand has consistently invested in advertising campaigns that promote the benefits of using their products.

They have also partnered with dental professionals and organizations to promote good oral health and raise awareness about the importance of regular dental checkups.

Additionally, Colgate has a strong presence in both developed and developing countries, making it a well-known and accessible brand worldwide.

Its commitment to sustainability and social responsibility has also contributed to its positive image and popularity among consumers.

Overall, Colgate's reputation for quality products, effective marketing, and commitment to sustainability has made it a trusted and popular brand in the dental care industry, leading it to be ranked as the number one health and beauty brand by YouGov in 2023.